Your logo will be used in several different scenarios and situations, so you need to insure that it can accommodate any environment. So many people make the mistake of creating a beautiful logo that looks great in color, but terrible in black and white. Logos Should Look Great In Color, Grayscale And Black & White A vector logo will give you the most flexibility for scaling and future editing. If you’re unfamiliar with vector formats you can read my article A Brief Overview of Photoshop, Illustrator, and Indesign here on the Freepik blog. Use a vector program to create your logo. Keep scaleability in mind from the time you start sketching out the first ideas for your logo. Your logo should look great as a label for an ink pen as well as a giant billboard on the highway. When you’re designing your logo, choose a design that is infinitely scaleable. This step is somewhat self-explanatory, but I wanted to use this section to provide some guidelines and best practices for logo design. That way you aren’t wasting time creating elements for a logo that don’t work well together. Use your rough sketch to see what works and what doesn’t. It’s must easier to sketch something than it is to sit down and create something from scratch on a computer. The sketching process is only to provide a guide for your designing. You don’t have to be a great artist to sketch out your ideas. It would be a waste of time to design a great logo, only to find out later that is doesn’t work with your branding colors.īefore sitting a the computer to design your logo, sketch out your ideas first. You should set your brand’s colors before creating a logo, because not every design works with every color scheme. If you haven’t set the colors for your brand yet, creating a logo will be difficult. The colors you choose for your logo should fit with your overall branding. Similarly, eliminating things you dislike about someone else’s logo can be equally effective for creating a great logo. While you should never copy someone else’s logo, using elements of their logo that you like can be a great way to design a logo that’s highly effective. Which logos do you like? Which logos do you dislike? Spend some time thinking about why you like or dislike certain logos. Look at examples of different logos used by other people in your industry. While it may be tempting to think that you know everything there is to know about your industry don’t skip the logo design research. Many people have a tendency to skip the research step of logo design, and they end up with a terrible final concept. The research you do before sitting down to create your logo is crucial. The Logo Design And Creation Process Step 1: Research Your Industry In this article, I will provide some steps and suggestions on how you can create and improve your logo designs. While these services are convenient, there is more to creating your logo then simply using a ready made template. There are also several websites that provide resources such as templates for creating logos for experienced as well as up and coming graphic designers. These websites and applications are very simple to learn and master. Now, there are a variety of websites and applications designed to help individuals create their own logos or branding materials. In the past, logos and branding have been designed by professionals. Every company and business professional is expected to have some type of logo, symbol or branding. The importance of branding is becoming more and more prominent in our online world and community.
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